Subject and purpose: operate Customer’s store, links, public pages and assistant; store authorised materials, messages, attachments, customer records, orders and bookings; generate replies, translations, summaries and conversation analyses (including automated analyses that estimate an end customer’s stage, intent or whether a visitor appears to be a prospect, a bot or a competitor); send the notifications Customer’s service requires; facilitate payments through Customer’s own payment account and obtain shipping quotes; and provide support. Operations include receiving, organising, storing, indexing (including vector embeddings), analysing, translating, retrieving, transmitting, returning and deleting information. No internal model configuration or proprietary implementation is specified by this agreement.
Individuals: Customer’s staff, end customers, visitors, prospects and people whose information Customer is authorised to submit. Data: names, email addresses, telephone numbers and other contact details, delivery addresses, order, booking and payment-status details, notes, conversation and attachment content, uploaded materials, analysis results and related service metadata. Sensitive data is excluded unless separately agreed and lawfully supported; if an end customer includes it in a message, Processor protects it as entrusted data and Customer remains responsible for its lawful basis.
Location: Customer Content is stored in Google Cloud’s United States region. Some sub-processors process data in other countries, including AI requests that Google may serve outside the United States and traffic carried by Cloudflare’s global network; section 8 applies to restricted transfers. Processing continues for the service term and the return and deletion period in section 9.